Traffic in greater Toronto area
In 2016, over 1.86 million people commuted to Toronto for work by car, with 11.1 per cent of these drivers spending more than 60 minutes on the road, according to new data released by Statistics Canada. For comparison, only 7.2 per cent of 1.31 million Montrealers and...
Finding the Silver Lining in Covid-19
COVID‐19 has been one of the largest culture‐shifting phenomenoms of this generation. Most countries have seen massive unemployment and many who are still employed are facing significant hurdles and career setbacks as they attempt to navigate budget cuts, promotion...
WHAT IS CAR WRAPPING—AND DO YOU NEED IT?
Cars may be smaller than trailers or buses—but they still have a major presence on the road when they’re wrapped to promote your business. If your fleet of cars is on the road every day, and it’s not visually representing your company, you’re missing a major...
7 Ways to Support Local Businesses Right Now
For many businesses, the last few months of each year is a busy time a time when they do most of their sales from holiday shopping. This year, things are obviously different. Even with government support, many businesses are struggling to stay afloat. As a consumer,...
How Big Brands Are Showing Their Support For Social Justice
As many as 70 percent of consumers want brands to take a stand on social and political issues. That’s a 66 percent increase from 2017, according to Sprout Social’s 2019 #BrandsGetReal survey. Recently, consumers’ social media feeds have become saturated with brands...
Brand Storytelling
What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave? Stories are a powerful tool in human communication. Research indicates that the human brain responds to the...
Retired Trailers, Repurposed!
Imagine owning a massive, 53 ft billboard with the added bonus of 3,400 cu. ft of storage too! We have a large inventory of retired 53 ft trailers that are available to purchase. These trailers can be partially or fully wrapped and placed in a location of your choice....
Rear door
With Big Rig Wraps you can enjoy the same brand-boosting recognition of major companies and fleets, by sending YOUR message across major highways and city centres throughout North America. Fleet wraps provide excellent brand awareness and are a proven strategy for...
Full side
Did you know the average driver spends 1.5 hours in their vehicle daily and 70% of a consumer’s day is spent outside the home? Transport truck advertising reaches 82% of North Americans and 46% of consumers visit brand websites or social media pages after seeing an ad...
Full wrap on a transport truck
Cash in on today’s fastest growing and most effective advertising space. Since 2013, we have served hundreds of businesses with effective truck advertising campaigns that elevate brand awareness and increase sales. Our brand strategists design truck wraps that attract...
Out Of Home (OOH) Advertising
Out Of Home (OOH) advertising is contextually relevant – delivering the right message, at the right time and place, to the right audience. By advertising on city streets and highways, brands are able to take full advantage of this, and drive awareness at a moment when...
Have a fleet? Then you have advertising opportunities.
Credits: Turbo Images our our 3M-certified platinum wrap installation partner. Advertising space is valuable. Of course it is … What’s better than having a presence in front of your audience? The catch? Advertising can come with a hefty price tag. While highway...
There is probably no marketing term more overused or more misunderstood than “branding.”
In the last 15 or so years, innumerable experts, ad agencies, opinion leaders and consultants have advanced countless theories on brands and created a multi-billion-dollar industry in the process. For every brilliant piece of true branding work, there are hundreds of...
Why we stand out from the competition
When our company CEO, Angela Baltkois, started Big Rig Wraps, her goal was to be the best in the business. And for the past years, every decision we’ve made has been in support of that goal. So, if you’re considering us to promote your brand on one of our trucks or...
Promote Your Initiative on the Road
Guest Blog; written by Turbo Images (our installation partner) Fleet advertising isn’t just for showing off your brand and doing “conventional” marketing. It can also be used to show the goodwill your company creates! Did you know that 73% of Americans consider a...
The Best Jobs to Look for During the Pandemic
These are troubling times we are living in. Unemployment has skyrocketed and traditionally stable jobs seem to have crumbled. That being said, it isn’t all bad. Some job markets have actually thrived during the pandemic. In fact, the onset of the coronavirus simply...
Big Brands Are Showing Their Support For Social Justice
Consumers are more likely to purchase from companies that take a stand on causes that align with their values. Companies have the power to make a difference and effect change. 67 percent of consumers recognize that brands are raising awareness about social justice...
Considering how to invest your advertising budget?
Out-of-Home advertising on truck ads taps into the buying behaviours of consumers who spend 70% of their time outside the home.* In fact, after seeing an outdoor ad, 38% of people are likely to visit a website or send a message on Facebook; and 48% are more likely to...
Do you want to grow your business?
As part of our ongoing commitment to our clients and the business community we would like to introduce Connecting GTA to you along with a special membership offer! Connecting GTA is a private networking club for businesses of diverse backgrounds to connect,...
Hate speech and misinformation in social media
In July, more than 1,100 advertisers boycotted Facebook in protest over its hate speech and misinformation policies. Global brands such as Starbucks, Diageo, Verizon, The North Face and Ben & Jerry’s pulled their marketing dollars in order to put pressure on the...
Trucking salutes frontline workers with trailer graphics
A group effort Big Wraps Transport Trucks Advertising based in Oakville, Ont., but with offices in Newcastle, Ont. and Buffalo, N.Y., has done several trailer wraps to thank frontline workers. One of its most famous was that done for the Women’s Trucking Federation of...