Out Of Home (OOH) Advertising
Out Of Home (OOH) advertising is contextually relevant – delivering the right message, at the right time and place, to the right audience. By advertising on city streets and highways, brands are able to take full advantage of this, and drive awareness at a moment when consumers are truly in an acquisitive state of mind.
OOH plays a natural and accepted role in the urban landscape and therefore it is part of the daily lives of consumers. Its physical presence in the real world means it cannot be blocked like online ads and other forms of advertising.
Research collected by the Outdoor Media Centre (OMC) shows that outdoor advertising is the advertising medium most seen by shoppers in ‘the last window of influence’ before shopping. Here are a few reasons why:
1. No declines in audience: If you look at the audience for TV, newspapers and magazines in 2010, they were much bigger than they are now. But the audiences for outdoor have not slipped. Technology doesn’t change your need to commute to work or go on road trips. We predict you’ll still see outdoor ads even when the flying cars arrive.
2. Affordability: Despite outdoor’s in-demand status, its CPM remains quite lowcompared to other media.
3. Creativity: Outdoor advertising is just so darn fun. Seriously, we know we’re biased, but do you remember any ads from the last edition of a newspaper you read? Now think back to a billboard or seven that stood out the last time you were on the highway. Out of home offers the ability to show creative muscle while still getting clients’ points across, which is an invaluable combo.
4. Coolness factor: You probably heard about Netflix buying up billboards on the Sunset Strip. And Apple upping its outdoor budget. And other cool brands like Google and Facebook staking out a greater share of out of home. When one person does it, so do the rest because they want to keep up with each other. And outdoor benefits from that perceived hipness. People share billboards on social media. You don’t see them doing that with newspaper ads. Ever.
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.