How to think like a Media Planner

How to think like a Media Planner

How to think like a Media Planner Media planning is a critical perspective of any business. Now, with the growing media platforms in the world, it is even more challenging to keep track of the media. Anyone who is doing OOH for a long time knows that it's a...

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OOH Brand Builder & Sales Activator

OOH Brand Builder & Sales Activator

  OOH! Brand Builder & Sales Activator   Written by Canadian Out of Home Marketing & Measurement Bureau, September 26, 2018   An analysis of the IPA Databank case studies showed that OOH is a highly versatile channel capable of building brands and activating...

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Key Part of Your Marketing Plan

Key Part of Your Marketing Plan

Why Transport Truck Advertising Should be a Key Part of Your Marketing Plan Outdoor Advertising is the oldest form of advertising and is far from diminishing, in fact it is now the second fastest growing ad medium after mobile, based on average weekly consumer...

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That’s a Wrap!

That’s a Wrap!

Transport truck advertising could be the next big thing in marketingBy Carter Hammett If you asked Angela Baltkois what she imagined her career path would look like in five years, it’s probably safe to say that her vision didn’t include 50 feet of vinyl. But that’s...

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What IS a Brand?

What IS a Brand?

There is probably no marketing term more overused or more misunderstood than “branding.” Google “what is a brand” and you will get 809,000,000 results - no wonder there is confusion! For every brilliant piece of true branding work, there are hundreds of examples of...

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Facebook For Business

Facebook For Business

Facebook is an excellent platform for finding new customers and nurturing existing customer relationships. Having a Facebook page for your business is just as important as having a web site or phone number. You have a Facebook page for your business, what should you...

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How To Design An Effective Transport Truck *Ad*

How To Design An Effective Transport Truck *Ad*

*1. LESS IS MORE – KEEP IT SIMPLE*. Your ad should be a clear and brief expression of one idea. *2. RULE OF THUMB: 7 WORDS OR LESS. *Use short simple words with quick and easy comprehension and limit or eliminate punctuation. *3. FIVE TO SEVEN SECONDS*. Your target...

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Guide to setting and achieving your 2017 goals

Guide to setting and achieving your 2017 goals

There is one common mistake most of us make when it comes to setting goals - we set deadlines but not a schedule. We focus on the end goal that we want to achieve and the deadline we want to do it by. A better way to approach your goals is to set a schedule or a plan...

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