The Power Of Truck Advertising
Out Of Home Advertising is the perfect way to engage people with your brand. One of the most unique features of truck ads is the ability to follow the consumer and present the ads at eye-level, giving it a higher probability that it’s message has been successfully received. How many static billboards can say the same? Not many. The reasoning behind it is simple, if the goal is to get more traffic, then what better medium than one that is by nature, to reach people stuck in traffic.
The Outdoor Advertising Association calculates that each truck can generate 30,000 to 70,000 impressions per day. This comes as no surprise when considering that a truck ad can be spotted from a distance, and is moving forward at the same pace as the vehicles beside it. Drivers are exposed to the ad for a considerable amount of time, allowing them to consume the message and easily recall it later. In fact, 97% of people can recall trucks and other mobile ads. Why is recall so important? When it comes to purchasing decisions, studies have shown that the brands consumers recognize are the ones they are more likely to purchase from.
What makes truck ads really stand out is their unmatched feature of being in front of or beside the consumer during their daily commute for work or play. In fact, 91% of the target audience noticed text and graphics on truck advertising.
Truck ads show brand personality,making it easier for people to form a personal connection with the brand, making it more engaging, impactful, and memorable.
What a lot of people don’t realize is the extra benefit of having a truck with their brand name displayed across the large canvas implicating that it is one of theirs. Consumer perception is one of the most important factors to consider. The way consumers view your business could make all the difference.
This is especially true since word-of-mouth is of great importance in the advertising and marketing world. When a truck-side ad passes by, there’s no telling whether it’s the company’s very own delivery truck or just an advertisement placed on the side. You may be wondering why this is something to consider. The truth is, human beings are prone to make split-second judgements and sometimes the smallest detail can affect the consumer’s perception of any brand.v
A successful business would most likely have a number of delivery trucks, thus giving the impression that the truck-side ad is indeed part of the enterprise. Additionally, a truck-side ad can also be a way to let consumers know that the product or service being advertised is available locally, which is always a plus for the brand’s reputation.
One of OOH’s coolest features is that there is no blocking them or turning them off. Advertisements that run on cable television face the problem of paying for prime hours and also run the risk of being invasive and disruptive during a time when viewers are not willing to pay attention to ads and want to enjoy their favorite shows instead. Online ads are facing an even bigger obstacle, as they suffer from ad blockers. In 2021, around 27% of internet users are using ad blockers on their devices. This means that more than a quarter of paid advertising messages will never reach their audiences – an issue OOH advertisers don’t have to worry about. One huge advantage that only truck-side ads have, is that they can go where billboards are banned.
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the premier provider of large-scale outdoor advertising on trucks up to 53 feet. Through a series of partnerships created with fleet truck owners, graphic designers, and certified installers, we make it possible and affordable for companies to take their advertising on the road, locally, regionally, nationally and internationally, even if they don’t own their own fleet. Learn more about Big Rig Wraps here.